Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time someone clicks on their ad. This model allows businesses to buy website visits, driving qualified leads and traffic by appearing on search engines and websites, such as Google Ads or social media platforms. Advertisers bid on keywords, create targeted ads, and pay only for clicks, ensuring costs are tied directly to user engagement, making it a cost-effective and measurable way to connect with potential customers.
