Influencer marketing is a social media strategy where brands collaborate with individuals (influencers) who have a large or niche following to promote their products or services to a targeted audience. These partnerships leverage the influencer’s expertise, credibility, and established trust with their followers to boost brand visibility, drive engagement, and impact purchasing decisions. Compensation can vary, including money, free products, or vouchers, and content is created across platforms like Instagram, YouTube, TikTok, and blogs.
