Digital marketing has revolutionised the way many businesses operate. Digital marketing originated in the 1990s, with the introduction of the World Wide Web

It depends on what your end goal is. Are you going to stay in the trenches and write content, or do you want to market content already produced? That’ll tell you what you need to approach first.

A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more