SEO (Search Engine Optimization) is the practice of improving a website’s visibility in organic, unpaid search engine results to attract more relevant traffic. Search engines work by crawling and indexing web pages, then using complex algorithms to rank them based on hundreds of factors like high-quality content, relevant keywords, website structure, page speed, and backlinks from other reputable sites. By applying SEO principles, businesses can help users find their content when they search for specific topics, leading to increased brand awareness and more high-quality leads
